In Business, Ricardo Cayolla has a Ph.D. in Marketing and Strategy from University of Aveiro, Portugal (2015) and realized a course for Design Thinking for Business Innovation, in Ramon Llul University, ESADE, Barcelona, Spain (2014).

Considering Sport, Ricardo is Specialist in Sport by Polytechnic Institute of Viana do Castelo, Portugal (2017) and attended successfully a Master of High Sports Performance, Universidad Autonoma de Madrid, Spain (2000).

Currently is an invited Professor at Porto Business School/University of Porto (PBS/UP). Is also a Professor in IPAM/Laureate Universities, Porto (since 2017) and lectured in University of Aveiro (UA), Aveiro, Portugal (2015-2018). His work has been publisehd in Scientific Reports (Nature), Social Cognitive and Afective Neuroscience (SCAN), Journal of Product and Brand Management (JPBM), among others. 

Ricardo is the author of seven books.

Ricardo Cayolla is a visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017.

He also taught as a Marketing Professor in:

- Mendel University, Faculty of Economics and Management, Brno, Czech Republic, 2019.

- Haute École Provinciale, Charleroi and Mons, Belgium, 2018, 2019.

- Universitá Europe di Roma (UER), Rome, Italy, 2017.

- Kaunas Technological Insitute (KTI), School of Business and Management, Kaunas, Lithuania, 2016.

Ricardo had a wonderful professional experience in Rotterdam School of Management (Erasmus University) with Professor Ale Smidts, in 2017.