In Business, Ricardo Cayolla has a Ph.D. in Marketing and Strategy from University of Aveiro, Portugal (2015) and realized a course for Design Thinking for Business Innovation, in Ramon Llul University, ESADE, Barcelona, Spain (2014).

Considering Sport, Ricardo is Specialist in Sport by Polytechnic Institute of Viana do Castelo, Portugal (2017) and attended successfully a Master of High Sports Performance, Universidad Autonoma de Madrid, Spain (2000).

Professor in IPAM, Porto (since 2017) and University of Aveiro (UA), Aveiro, Portugal (2015-2018). His work has been in Scientific Reports (Nature), Social Cognitive and Afective Neuroscience (SCAN), Journal of Product and Brand Management (JPBM), among others. 

RicardoCayolla is, since 2017, a visiting professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China.

He also taught as a Marketing Professor in:

- Haute École Provinciale, Charleroi and Mons, Belgium, 2018.

- Universitá Europe di Roma (UER), Rome, Italy, 2017.

- Kaunas Technological Insitute (KTI), School of Business and Management, Kaunas, Lithuania, 2016.

He had a wonderful professional experience in Rotterdam School of Management (Erasmus University) with Professor Ale Smidts in 2017.