Innovation can appeared by creation or integration. Ricardo Cayolla creates original research and integrates research done in neurosciences and, through the difficult art of simplicity, Ricardo applies his innovative research in several areas in the business world.

In his new book, "GANHAR" (2017), Ricardo makes the link between neurosciences and a training sports system. 
Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course of Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager and with a presence in the media.