• Assistant Professor in Business (Marketing) - Universidade de Aveiro
  • Assistant Professor in Marketing - Instituto Universitário da Maia
  • Doctor in Marketing and Strategy - Universidade de Aveiro
  • Design Thinking for Business Innovation - ESADE
  • Master of Basic and Secondary Education - Instituto Universitário da Maia
  • Master of High Sports Performance - Universidad Autónoma de Madrid
  • Bachelor in Physical Education and Sport - Instituto Universitário da Maia


Beyond the academic research, Ricardo is also a tennis coach, writer, sports manager and with a presence in the media.


Based in Barcelona, Spain, he was a professional tennis player and coach of the professional circuit and traveled as a player and as a coach for over 25 countries. He understands and speaks four languages (Portuguese, French, English and Spanish).

Technical director in Cayolla tennis academy where we teach the basics of tennis whilst maintaining competitive edge (European Championships, ATP).

CEO of CFB PRO, a company whose mission is to educate children and young people through football. CFB PRO owns FC Perafita (Youth).

Tennis commentator on Eurosport Portugal and have opinion columns in Tenis Portugal and Barcelos Popular

Previously collaborated as commentator in other media: SIC, TSF, Antena Um, Radio Barcelos and SIC online.


Ricardo Cayolla has published five books. Every book has a world original concept: