Neurosciences Research Coordinator at Porto Business School since 2017, the Business School of the University of Porto. The design, creation, developemnt and execution of programs for companies based on neurosciences are a reality.

GALP, REN, Millennium bcp, TEKA, Banco CTT, Exporplas, XRS Motors (Porsche Porto and Braga), among others, are some of the companies that have already carried out this kind of programs, with deep academic roots and clearly focused on the reality of the market.

Member of the board of Associação Portuguesa de Management since 2016, a non profit organization that leverage business and networking between business.

CEO of Cayolla Academia de Formação since 2012, a company that creates and manage events in several areas: sports, marketing and management.

CEO of CFB since 2012, a company with the mission of educate children in sports, also owning the youth of a football club: Futebol Clube Perafita. Eleven squads with almost 250 players and a stadium for 5.000 people seated is the base - a football field with the measures to play naional football of seven players, two football fields to play national football of five players, two fields for footvolley are already designed.

President of Associação de Ténis de Matosinhos since 2006, in the top ten ranking on the country's largest tennis associations.

Technical Director of Cayolla Academia de Ténis since 2001, based in Matosinhos and Barcelos with more than 200 players, the only portugues tennis academy present in several cities. Porto, Gaia, Lisboa and Portimão were also cities were the Cayolla tennis academy was already present.


As a player, Ricardo was a professional tennis player (1987-1991), being the first portuguese tennis player to live avroad (Barcelona, Spain) as a professional.

As a coach he had residence in Barcelona, Spain, being coach for ATP - WTA players (1999-2000), in Bruguera Tennis Academy. Ricardo led a group of youth players that made the record of 5 victories (2010) in the national Portuguese tennis calendar.

As an organizer Ricardo Cayolla realizes Sport activities since 2001 such as international tennis tournaments, football tournaments, conferences, symposiums, etc.

In the media, he was tennis commentator for television in Eurosport Portugal (2013-2017) and national TV channel SIC (2000-2006).


In Business, Ricardo Cayolla has a Ph.D. in Marketing and Strategy from University of Aveiro, Portugal (2015) and realized a course for Design Thinking for Business Innovation, in Ramon Llul University, ESADE, Barcelona, Spain (2014).

Considering Sport, Ricardo is Specialist in Sport by Polytechnic Institute of Viana do Castelo, Portugal (2017) and attended successfully a Master of High Sports Performance, Universidad Autonoma de Madrid, Spain (2000).

Currently is an invited Professor at Porto Business School/University of Porto (PBS/UP). Is also a Professor in IPAM/Laureate Universities, Porto (since 2017) and lectured in University of Aveiro (UA), Aveiro, Portugal (2015-2018). His work has been publisehd in Scientific Reports (Nature), Social Cognitive and Afective Neuroscience (SCAN), Journal of Product and Brand Management (JPBM), among others. 

Ricardo is the author of seven books.

Ricardo Cayolla is a visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017.

He also taught as a Marketing Professor in:

- Haute École Provinciale, Charleroi and Mons, Belgium, 2018.

- Universitá Europe di Roma (UER), Rome, Italy, 2017.

- Kaunas Technological Insitute (KTI), School of Business and Management, Kaunas, Lithuania, 2016.

He had a wonderful professional experience in Rotterdam School of Management (Erasmus University) with Professor Ale Smidts in 2017.